Yorkshire Tea recruits famous faces for biggest TV campaign to date

Yorkshire Tea has recruited a host of famous faces to star in its latest TV adverts, as part of a new £7m campaign aimed at celebrating the brand as a place ‘where everything’s done proper’.

The trio of new adverts, produced with creative agency Lucky Generals, feature some of the nation’s favourite stars, from TV veteran Michael Parkinson through to Olympic triathletes, the Brownlee Brothers, and Brit award-winning indie rockers, the Kaiser Chiefs.

They appear in a variety of comic scenarios aimed at demonstrating Yorkshire Tea’s unwavering passion and uncompromising dedication to doing things properly. And while it’s the first time the brand has featured celebrities in starring roles in its adverts, true to form it has once again cast its own employees from across the business. The new ads were also entirely shot at Yorkshire Tea HQ in Harrogate, North Yorkshire.

The first of these adverts will be unveiled on the evening of Saturday 4 March during The Voice on ITV.

The ads will be supported by PR, digital and social media as Yorkshire Tea looks to uphold its challenger brand status and build on current momentum as the only major UK tea brand that has delivered consistent year-on-year growth in the standard black tea market.

It was only last month that Yorkshire Tea cemented its position as the only FMCG brand to be listed in the top ten YouGov Brand Index, ranking at number seven on the list for the second year running.

Kevin Sinfield, Yorkshire Tea’s Head of Brand Marketing, said: “Two years ago, we took our philosophy of properness and a fair bit of quirky Yorkshireness to the small screen through what was a hugely successful Brewtopia campaign.

“Now we’re taking our passion and commitment to doing things properly to the next level through our biggest marketing campaign to date. We want to challenge the general perceptions of consumers towards the tea category by focussing on the key value we share with them.

“We’re extremely proud of the new adverts; they’re fun, engaging and entertaining and with well-known celebrities at the forefront, they will drive our mission to make properness culturally famous.”