Yorkshire Tea Kicks Off TV Campaign as Part of £5m Investment
Yorkshire Tea has kicked off a new TV campaign which aims to demonstrate the world-famous tea maker’s unwavering passion and uncompromising dedication to doing things properly.
It will mark the start of a £5m marketing campaign by the company over the next 12 months, as it looks to make Yorkshire Tea the epicentre of all things proper, drawing in tea drinkers by demonstrating how doing things carefully, personally & lovingly, really matters.
The new TV commercial, which has replaced the current cricket creative, uses a flippant act of poor waste paper disposal to showcase why proper really matters, transporting the viewer to Brewtopia – a place where Yorkshire Tea leaves no stone unturned in its pursuit of the perfect brew.
As with previous commercials, the 60 second advert features Yorkshire Tea employees – 125 in total from all areas of the business – along with some famous friends of the brand, including former England cricket captain, Michael Vaughan, rising music sensation, Hannah Trigwell, and extreme adventure cyclist, Mike Hall. It will be supported by outdoor, PR, digital, experiential and social media.
Kevin Sinfield, marketing manager at Yorkshire Tea, said: “Our TV commercials are known for their sense of fun, warmth and quirky Yorkshireness, and this one is certainly no different in capturing everything we stand for.
“We’re still very much a nation of tea drinkers and yet, all too often, there is a sense of apathy towards the product. This campaign is about changing that and challenging the nation’s tea drinking habits and brand choice by demonstrating why proper really matters.
“The Yorkshire Tea brand already has a strong emotional relationship with its existing customers, and we believe this latest campaign will enable us to build on this by growing our loyal fan base and attracting new drinkers into the brand.”