Quayside Fish & Chips, Whitby

“Tea goes together with fish and chips really well – it’s a British tradition!” says Stuart Fusco, owner of the family-run Quayside fish and chip shop on the Whitby seafront in North Yorkshire and winner of the UK’s Best Independent Takeaway title in the 2014 National Fish and Chip Awards.

Stuart bought the 75-seat Quayside restaurant in 1999 and his winning approach was soon flagged up when he won the Young Fish Fryer of the Year title in 2004. His passion for using quality, locally-sourced ingredients that are traceable and sustainable can be witnessed in the key local partnership Quayside has forged from day one with Yorkshire Tea, Taylors of Harrogate’s ‘proper brew’ and a growing national favourite.

Fish and chips are in Stuart’s genes – his family has been in the trade for more than 50 years and his mum Carol and siblings Raymond, Adrian and Maria also run two other popular chippies in Whitby, the Fish Box and the Royal Fisheries.

“I have always been a fan of Yorkshire Tea,” explains Stuart. “It’s just a quality product, it’s traditional, local and a good brew. And the tea has played an essential role in the success of the restaurant.

“We do a Yorkshire deal, which is fish and chips, peas, tea, and bread and butter. And the tea is Yorkshire Tea, and that goes down really well. I would say about 80-90% of the meals we sell are part of the Yorkshire deal, and 90% of all the drinks sold are tea. So, that’s a lot of tea!”

Stuart – who also scooped the Marketing Innovation award in the 2014 National Fish and Chip Awards – points out that customers pick up on the fact that Quayside promotes the brand on the menu as ‘Yorkshire Tea’ not just ‘tea’.

Stuart has no plans to break up Quayside’s 14-year partnership with Yorkshire Tea: “It’s a fantastic product – we’ve always used it and we always will.”