New look Taylors of Harrogate opens the door to a world of extraordinary flavour
Taylors of Harrogate unveils a revamped product portfolio as it relaunches its brand proposition to bring to life its focus on ‘extraordinary flavour’.
Alongside new, bright, artistic packaging which is being rolled-out across its range, the Yorkshire-based company has created exciting and innovative new blends for its fruit and herbal infusions, and green tea ranges. The additions are part of the new brand proposition which accentuates extraordinary flavour and quality and will showcase Taylors’ brand new logo and full packaging redesign.
Four new blends will refresh the brand’s popular range of teas and infusions, which have been created in partnership with the botanical experts at Royal Botanic Gardens, Kew, and in line with flavour trends. Delicious new variations include an on-trend Mandarin and Ginger infusion, which adds a twist to the popular citrus and ginger combination, and new green teas blended with Lychee and Lime, White Hibiscus and Peach, and Mango and Cardamom.
The Taylors of Harrogate Fruit and Herbal Infusions range has seen year-on-year growth (+13.2% ) and the brand hopes to continue to strengthen this growth with the new flavours. Each new blend has been expertly crafted and has been subject to vigorous taste testing to ensure they all exemplify the brand-new proposition of ‘extraordinary flavour’.
Taylors of Harrogate commissioned artists from across the world to design its new packaging. The bold on-pack illustrations bring the extraordinary flavours within each blend to life, with hand-drawn brushstrokes, heavy detailing, bright colours and artistic flair reflecting the craftsmanship of creating the blends inside each box.
Brand Manager, Beccie Deighton, said: “Everything we do at Taylors of Harrogate is devoted to thrilling the taste buds. We’re dedicated to crafting outstanding teas and infusions bursting with extraordinary flavour and we go to incredible lengths to ensure they’re the best-in-class, creative and different.
“Our exciting new blends will evolve our range and give consumers something different to try and enjoy. The demand for green teas and fruit and herbal infusions is growing, as increasingly health-conscious consumers expand their tea drinking repertoires but refuse to accept anything less than top quality, extraordinary flavour.
“We’re delighted to be able to share the rebrand, where we have brought together all of our products under one proposition – extraordinary flavour. This new focus means we can be brighter and bolder by stretching our creative wings both in crafting new taste experiences, and with beautiful packaging, bringing flavour to life.”
The rebrand will see Taylors’ range of tea and coffee brought under one unified ‘Extraordinary Flavour’ proposition, with more products due to be announced over the coming months.