It’s always a proper brew – in & out of home
Wherever you find Yorkshire Tea, it will be the same proper brew
Yorkshire Tea will become the only major standard black tea brand to offer the same strength across all of our products following an exciting move to increase the tea bag weight of our One Cup lines to match our retail offering.
We are moving all of our One Cup products to our standard bag size from October, increasing the tea bag weight of the Yorkshire Tea One Cup bags from 2.5g to 3.125g. This will guarantee a proper, consistent brew for all customers both in and out of the home, in line with consumer demand for taste and quality. We will also remove the ‘One Cup’ wording from packaging.
Commenting on the decision, Greg Harvey, Channel Controller at Taylors of Harrogate, said: “We’re delighted to announce this change, a first for the industry. Yorkshire Tea is known for its big flavour, so we’re saying ‘goodbye’ to One Cup and ‘hello’ to a proper brew every time. It brings our catering standard in line with our retail offering to guarantee the strength and quality we’re famed for.
“In a world where channels are merging and consumers expect the best, we need to provide a consistent, top quality product to all our customers. We no longer make the lighter-weight One Cup product because we believe that our customers and their customers deserve the same taste and quality no matter where they are enjoying Yorkshire Tea. This reflects our brand ethos of ‘where everything’s done proper’.”