Following a nationwide vote by MSC Cruises, the world’s largest privately-owned cruise line, Yorkshire Tea has been chosen as the brand of tea to be served on board MSC Magnifica in 2018.

Over 1,000 people voted in the online poll on the MSC Cruises Facebook and Twitter pages, which led to the selection of the popular brand. Yorkshire Tea which is now Britain’s number two brew, will be available in all onboard bars and restaurants and in a first for MSC Cruises, also in cabins, along with a kettle, coffee, milk and sugar, so guests can enjoy hot drinks there.

Antonio Paradiso, MD of MSC Cruises for the UK & Ireland said, “We are so pleased to announce that the winning brand, selected by the British public, is Yorkshire Tea. In order to make a ‘proper brew’ it’s attention to detail that counts, which is something we pride ourselves on at MSC Cruises. As a family-owned company we understand how important home comforts are, and are pleased to be able to add this special touch in order to make MSC Magnifica home for guests while they are exploring the Mediterranean and Northern Europe in 2018.”

Natalie Cross, Out of Home Manager at Taylors of Harrogate, said, “We’re delighted to be working with MSC Cruises to serve Yorkshire Tea on board MSC Magnifica. Yorkshire Tea has just celebrated its new position as Britain’s number two brew so it is no surprise that the public chose it as their tea of preference away from home.”

Yorkshire Tea is made by Taylors of Harrogate, an independent family business which has been blending teas in Yorkshire since 1886. Taylors goes to great lengths to make a proper brew – tasting 1000s of teas a day, building strong relationships with the world’s top tea estates and doing business in a way that respects people and planet. Yorkshire Tea is from 100% Rainforest Alliance Certified sources.